Fwd: GoodUI: Less Choice

[Bráulio Bhavamitra]

A good site on UI advices: http://goodui.org/#75

Regards,
Braulio

Em seg, 9 de nov de 2015 13:24, Jakub Linowski <jakub at linowski.ca> escreveu:

> GoodUI Newsletter
>
> *75: Less Choice*
>
> The amount of choice affects us in interesting ways, with lots of room for
> further discovery and experimentation. So far, it might seem that too much
> of it may actually hurt conversions and revenue by paralyzing our decision
> making and even increasing post-decision regret (see *Barry Schwartz*).
> But is a single option (no choice at all) the ideal? Or can we represent a
> single option as choice by reaffirming freedom and simply adding "you are
> free to choose"? Revenue may also be optimized by adding a number of
> choices (instead of a single one) in the form of tiered pricing and
> therefore not excluding certain customers, while benefiting from price
> anchors. Either way, it should be interesting to see more tests tied to
> this idea for sure. In the meantime ...
>
> Choice A: Read Up Further On Choice
> <http://goodui.us6.list-manage.com/track/click?u=ad9057edac5b98ad4892b6a6f&id=8f4d607af8&e=f316a5971f>
> Choice B: Get 90% Off This Month's Amazing A/B Test - Expiring Today
> <http://goodui.us6.list-manage.com/track/click?u=ad9057edac5b98ad4892b6a6f&id=365f1045b0&e=f316a5971f>
> Choice C: Actually, never mind. Two choices should be plenty. :)
>
> Cheers,
> Jakub Linowski
> www.goodui.org
> @jlinowski
>
> ps. Why are we almost giving this month's a/b test away
> <http://goodui.us6.list-manage1.com/track/click?u=ad9057edac5b98ad4892b6a6f&id=569dccd0ea&e=f316a5971f>
> at a 90% discount (expiring today)? As the format of Datastories continues
> to evolve with *Blueprints* and *Testing Strategies*, this month we also
> added *Day Snapshots* to make it easier to learn from our optimization
> stories. We thought it would be a good way for people to try it out if they
> haven't yet already. :) It's only $3.90 to start and then $39 afterwards
> per month.
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